The Future is Passive
What if I told you an iPhone app had only a sign-up process and then a single, non-interactive screen? Kinda weird, right? Well here ya go:
I haven’t used the app, Highlight, so I don’t have an opinion on it, but I’m intrigued by the concept of a useful app I don’t need to use.
Siri, in essence, gets to this point. Talking is easier than tapping; it’s almost like you’re not querying a machine.
As companies acquire more of our data, they will be able to serve us information with minimal effort on our part. That’s wonderful: the joy might be in the journey or it might be in the destination, but it certainly isn’t in slogging through clunky services like Yelp.